When most people think of food trucks, gourmet seafood isn’t the first thing that comes to mind. But Cousins Maine Lobster changed that perception forever. Featured on Shark Tank and backed by Barbara Corcoran, the brand has built a reputation for serving authentic, high-quality lobster rolls and seafood dishes straight from Maine.
With its strong branding, proven track record, and loyal fan base, the Cousins Maine Lobster franchise offers entrepreneurs a chance to bring luxury street food to customers nationwide.
About Cousins Maine Lobster
Founded in 2012 by cousins Jim Tselikis and Sabin Lomac, the company started with a single food truck in Los Angeles. Their mission was simple: deliver fresh, wild-caught Maine lobster to customers on the go.
The concept quickly took off, combining authentic New England flavors with a sleek, modern food truck design. After appearing on Shark Tank and securing investment, Cousins Maine Lobster scaled into multiple trucks and brick-and-mortar locations across the U.S.—all while staying true to their roots.
Why Choose the Cousins Maine Lobster Franchise?
1. Strong Brand Recognition
Thanks to national media exposure and consistent quality, Cousins Maine Lobster is one of the most recognizable gourmet food truck brands in America.
2. Premium Product Offering
From the classic lobster roll to lobster tacos, bisques, and seasonal specials, the menu offers customers an elevated dining experience that stands out in the food truck market.
3. Flexible Formats
Franchisees can start with a food truck—perfect for events, festivals, and high-traffic areas—or expand into brick-and-mortar restaurants.
4. Comprehensive Training & Support
Franchisees receive guidance in sourcing authentic Maine lobster, managing operations, and running effective marketing campaigns. The brand provides ongoing support to maintain consistency and customer loyalty.
Investment and Costs
While investment levels vary based on location and format, franchisees should expect to budget for:
- Truck purchase and build-out
- Franchise fees and licensing
- Product sourcing and inventory
- Training and onboarding
- Marketing and launch campaigns
- Ongoing royalties and support
Given the premium nature of the brand, the investment is higher than some entry-level food truck franchises—but so is the revenue potential.
Is Cousins Maine Lobster Right for You?
If you’re passionate about food, hospitality, and delivering a luxury dining experience in a mobile format, Cousins Maine Lobster may be an ideal franchise. With its proven track record, strong fan base, and gourmet product line, it offers entrepreneurs both prestige and profitability.
Conclusion: Launch Smart with Expert Guidance
The Cousins Maine Lobster franchise represents one of the most unique and high-potential food truck opportunities in the market. But launching with a premium brand also requires strategic planning, financial preparation, and expert support.
That’s where FoodTruckBusinessMaster.com, powered by Star Brands Consulting Group, comes in. From brand comparisons and investment planning to location strategy and launch support, we help entrepreneurs make smart, confident decisions in the food truck industry.
Turn your seafood dream into a thriving business—with trusted guidance at every step.
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