The Lodge at Geneva-on-the-Lake, located on the shores of Lake Erie in Ohio, has expanded its culinary reach by launching a brand-new food truck. Operated by the lodge’s Horizons Restaurant, the truck is designed to serve beach visitors at Geneva State Park and cater to private parties, festivals, and special events.

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A Strategic Expansion

The food truck began operating in mid-August, serving guests Fridays through Sundays, noon to 4 p.m., weather permitting. Positioned in the grassy area north of the beach parking lot, the truck brings lodge-quality cuisine directly to sun-seekers and families enjoying the lakefront.

“This new food truck is a wonderful food ambassador for The Lodge,” said Charlene Horgan, general manager. “Our culinary team has created a dynamic menu for beachgoers, will tailor tasty offerings for festivals and local events, as well as utilize our catering menus for private parties.”

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Menu Highlights

The menu combines casual convenience with signature lodge flavors. Customers can enjoy:

• Perch tacos – a nod to the region’s Great Lakes seafood tradition
• Brisket sandwiches – hearty, slow-cooked, and crowd-pleasing
• Buffalo chicken wraps – a spicy grab-and-go option
• Loaded nachos – perfect for groups or beach snacking

Drinks and quick snacks are also available, ensuring the truck appeals to both hungry beachgoers and casual snackers.

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Funding and Operations

The food truck project was funded through net proceeds from Lodge operations, a smart reinvestment strategy that allows the brand to expand its footprint without external financing. By launching a mobile kitchen, the Lodge positions itself to not only serve existing guests but also tap into new customer segments at festivals and off-site events.

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Why This Matters for Food Truck Entrepreneurs

The Geneva-on-the-Lake Lodge case shows how established hospitality brands are increasingly leveraging food trucks to:

• Extend brand presence beyond traditional venues
• Capture seasonal and event-based demand
• Test new menu items in a low-risk format
• Enter the catering and festival market with flexibility

For independent food truck entrepreneurs, this example highlights the importance of strategic location choice, menu design that matches the audience, and leveraging brand reputation to expand reach.

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Conclusion: The New Frontier of Hospitality on Wheels

The Lodge at Geneva-on-the-Lake’s food truck demonstrates how even traditional restaurants and resorts are embracing mobile dining to boost revenue and brand visibility.

At FoodTruckBusinessMaster.com, powered by Star Brands Consulting Group, we help food truck entrepreneurs and hospitality brands alike design winning strategies—from launch planning to event marketing—ensuring your truck isn’t just a vehicle, but a growth engine for your business.