Tag: food truck case study
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Background One of the most well-known food truck success stories is Cousins Maine Lobster, the brand that went from a single truck in Los Angeles in 2012 to a national franchise system with dozens of units. Famous for its authentic lobster rolls and wild-caught Maine seafood, the company showed how a food truck could become…
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Background The Lobos Truck, based in Southern California, became a fan favorite thanks to signature items like their famed “Wachos”—a delicious mashup of waffle fries and nachos—and creative, bold branding. The Challenge Despite early success, founders Jasmine and DJ faced a critical barrier: excessive, high-interest debt that limited growth and innovation. They needed capital for…