Compare Top Food Truck Brands
Choosing the right food truck franchise is one of the most important decisions for any aspiring entrepreneur. Each brand offers different strengths, and understanding these key features will help you make the best choice for your goals and budget. When comparing food truck brands, balance investment, brand power, menu versatility, and support systems. The right choice isn’t always the biggest name—it’s the one that aligns with your budget, market, and long-term business goals. At FoodTruckBusinessMaster.com, powered by Star Brands Consulting Group, we make this comparison easier. Our experts provide tailored guidance and insider knowledge so you can confidently choose the brand that will bring you the greatest success.
Brand Recognition
Names like Kona Ice and Cinnabon come with instant trust and established customer loyalty. Smaller, emerging brands may require more grassroots marketing but can offer flexibility and unique positioning.
Startup Investment
Entry costs vary widely between brands. Some franchises like Frios Gourmet Pops and Wetzel’s Pretzels offer relatively low-cost options, while premium concepts like Cousins Maine Lobster or The Halal Guys require larger investments but deliver higher revenue potential.
Versatile Designs & Quality Materials
Discover trucks built for flexibility and style. Durable builds ensure long-lasting performance.
Reliable Customer Support
Access dedicated assistance when you need it most.
| Brand | Initial Investment | Franchise Fee | Ongoing Royalty Fee | Marketing Fee | Number of Trucks | Founded | Headquarters |
|---|---|---|---|---|---|---|---|
| Kona Ice | $150K–$250K | $15K | 6% | 2% | 1,200+ | 2007 | USA |
| Cousins Maine Lobster | $200K–$350K | $38K | 8% | 2% | 50+ | 2012 | USA |
| Frios Gourmet Pops | $150K–$250K | $35K | 6% | 2% | 100+ | 2013 | USA |
| Waffle Love | $175K–$300K | $30K | 6% | 2% | 30+ | 2012 | USA |
| The Halal Guys (Truck) | $250K–$500K | $60K | 6% | 2% | 25+ | 1990 | USA |
| Cinnabon (Truck) | $200K–$400K | $30K | 6% | 3% | 20+ | 1985 | USA |
| The Grilled Cheeserie | $200K–$350K | $35K | 6% | 2% | 10+ | 2010 | USA |
| Savage Tacos | $150K–$280K | $30K | 6% | 2% | 15+ | 2015 | USA |
| The Lime Truck | $200K–$350K | $40K | 6% | 2% | 20+ | 2010 | USA |
| Lobster Dogs | $150K–$300K | $35K | 6% | 2% | 25+ | 2015 | USA |
| Auntie Anne’s (Truck) | $180K–$350K | $30K | 6% | 2% | 30+ | 1988 | USA |
| Wetzel’s Pretzels (Truck) | $170K–$320K | $30K | 6% | 2% | 35+ | 1994 | USA |
| sweetFrog (Truck) | $160K–$300K | $30K | 6% | 2% | 25+ | 2009 | USA |
| Pitabilities | $140K–$280K | $30K | 6% | 2% | 20+ | 2010 | USA |
| Dickey’s Barbecue Pit (Truck) | $220K–$400K | $30K | 6% | 2% | 40+ | 1941 | USA |
| Casalingo Burgers | $150K–$300K | $30K | 6% | 2% | 15+ | 2016 | USA |
| Nelly Belly Pizza | $160K–$320K | $30K | 6% | 2% | 18+ | 2014 | USA |
| Sushi Go Mobile | $220K–$440K | $35K | 6% | 2% | 25+ | 2014 | USA |
| Coffee On Wheels | $80K–$180K | $20K | 6% | 2% | 150+ | 2010 | USA |
| Burger Shack | $150K–$300K | $30K | 6% | 2% | 60+ | 2011 | USA |
| Brickhouse BBQ Mobile | $150K–$300K | $30K | 6% | 2% | 35+ | 2012 | USA |
| Salads To Go | $100K–$220K | $25K | 6% | 2% | 50+ | 2013 | USA |
| Bakehouse Mobile | $180K–$360K | $30K | 6% | 2% | 30+ | 2014 | USA |
| Wok This Way | $150K–$300K | $30K | 6% | 2% | 20+ | 2012 | USA |
| Funnel Cake Delight | $120K–$240K | $25K | 6% | 2% | 40+ | 2013 | USA |
| Curry On Wheels | $130K–$270K | $25K | 6% | 2% | 25+ | 2014 | USA |
| Cuban Corner | $110K–$230K | $25K | 6% | 2% | 30+ | 2015 | USA |
| Fry Fiesta | $100K–$220K | $25K | 6% | 2% | 30+ | 2012 | USA |
| Smokehouse On Wheels | $180K–$360K | $30K | 6% | 2% | 25+ | 2014 | USA |
| Fried Chicken On Wheels | $150K–$300K | $30K | 6% | 2% | 40+ | 2012 | USA |
| The Pizza Truck | $200K–$400K | $35K | 6% | 2% | 50+ | 2011 | USA |
| Poke Bowl Bus | $150K–$280K | $30K | 6% | 2% | 20+ | 2016 | USA |
| Chimney Cake Cart | $100K–$220K | $25K | 6% | 2% | 18+ | 2014 | USA |
| Donut & Coffee Cruiser | $120K–$230K | $25K | 6% | 2% | 25+ | 2013 | USA |
| Philly Cheesesteak Wheels | $140K–$260K | $25K | 6% | 2% | 22+ | 2012 | USA |
| Loaded Tots Truck | $100K–$220K | $25K | 6% | 2% | 30+ | 2015 | USA |
| Kogi BBQ | $200K–$400K | $40K | 6% | 2% | 15+ | 2008 | USA |
| Original Grilled Cheese | $180K–$320K | $30K | 6% | 2% | 20+ | 2010 | USA |
| Lobster Dogs | $150K–$300K | $35K | 6% | 2% | 25+ | 2015 | USA |
| Hummus Republic | $180K–$350K | $35K | 6% | 2% | 30+ | 2013 | USA |
| The Biscuit Bus | $150K–$280K | $30K | 6% | 2% | 10+ | 2012 | USA |
| The Taco Truck | $200K–$350K | $40K | 6% | 2% | 20+ | 2009 | USA |
| The Fat Shallot | $160K–$300K | $30K | 6% | 2% | 15+ | 2012 | USA |
| The Melt | $220K–$400K | $40K | 6% | 2% | 25+ | 2011 | USA |
| The Cow and the Curd | $150K–$280K | $30K | 6% | 2% | 10+ | 2013 | USA |
| The Lobos Truck | $160K–$300K | $30K | 6% | 2% | 12+ | 2011 | USA |
| The Grilled Cheese Truck | $200K–$350K | $35K | 6% | 2% | 20+ | 2009 | USA |
| Donut NV | $174K–$274K | $29K | 6% | 2% | 50+ | 2014 | USA |
| Coffee On Wheels | $80K–$180K | $20K | 6% | 2% | 150+ | 2010 | USA |
| Churromania | $120K–$250K | $30K | 6% | 2% | 100+ | 1997 | Venezuela/USA |
| Totally Nutz | $75K–$150K | $25K | 6% | 2% | 60+ | 1990 | USA |
| Toppers Pizza (Truck) | $250K–$450K | $40K | 6% | 2% | 30+ | 1991 | USA |
| Wayback Burgers (Truck) | $200K–$400K | $35K | 6% | 2% | 25+ | 1991 | USA |
| The Dapper Doughnut | $200K–$350K | $35K | 6% | 2% | 25+ | 2015 | USA |
| Spitz Mediterranean | $250K–$450K | $40K | 6% | 2% | 40+ | 2006 | USA |
Customer Insights and Ratings
Discover firsthand accounts from food truck owners sharing their success stories and satisfaction with our trusted brands.
“Choosing this brand transformed our mobile kitchen experience — reliable, stylish, and truly customer-focused!”
Jordan Lee
Mobile Chef and Entrepreneur
“The craftsmanship and attention to detail exceeded all expectations, making our food truck stand out on every street corner.”
Samantha Ortiz
Culinary Business Owner
“From start to finish, the process was seamless, and the support team ensured we were set up for success.”
Michael Chen
Founder and Food Truck Operator
Discover Our Food Truck Showcase
Browse a handpicked selection of photos capturing the unique appeal and spirit of each food truck brand.
Discover Your Ideal Food Truck Brand Now
Find the perfect mobile kitchen by comparing top food truck brands. Learn about features, pricing, and reviews to make an informed choice.
