Food Truck Brands Comparison
Compare 60 brands across investment range, scale, operating model, and AI opportunity scoring. Use Compare (up to 3) to view side-by-side, then request a tailored investor-grade report. (All figures are indicative ranges; confirm with brand disclosures and local requirements.)
📌 How to use this table
Filter by budget & category → shortlist 3 brands → compare side-by-side → request a custom report for your city.
🧠 AI Opportunity Score
Blends scale signal, capex pressure, and category momentum into a single “opportunity” indicator.
💼 Investor readiness
We can validate unit economics assumptions, route strategy, and staffing model before you commit capital.
| Brand | Category | Investment | Units | Founded | HQ | AI Score | AI Verdict | Compare |
|---|---|---|---|---|---|---|---|---|
| Kona Ice | Dessert | $150k–$250k | 1200+ | 2007 | USA | — | — | |
| Cousins Maine Lobster | Seafood | $200k–$350k | 50+ | 2012 | USA | — | — | |
| Frios Gourmet Pops | Dessert | $150k–$250k | 100+ | 2013 | USA | — | — | |
| Waffle Love | Dessert | $175k–$300k | 30+ | 2012 | USA | — | — | |
| The Halal Guys (Mobile) | Ethnic | $250k–$500k | 25+ | 1990 | USA | — | — | |
| Cinnabon (Mobile) | Pizza/Bakery | $200k–$400k | 20+ | 1985 | USA | — | — | |
| The Grilled Cheeserie | Comfort | $200k–$350k | 10+ | 2010 | USA | — | — | |
| Kogi BBQ (Mobile) | Comfort | $200k–$400k | 15+ | 2008 | USA | — | — | |
| Hummus Republic (Mobile) | Ethnic | $180k–$350k | 30+ | 2013 | USA | — | — | |
| DonutNV (Mobile) | Dessert | $174k–$274k | 50+ | 2014 | USA | — | — | |
| Auntie Anne’s (Mobile) | Dessert | $180k–$350k | 30+ | 1988 | USA | — | — | |
| Wetzel’s Pretzels (Mobile) | Dessert | $170k–$320k | 35+ | 1994 | USA | — | — | |
| sweetFrog (Mobile) | Dessert | $160k–$300k | 25+ | 2009 | USA | — | — | |
| Dickey’s Barbecue Pit (Mobile) | BBQ | $220k–$400k | 40+ | 1941 | USA | — | — | |
| Pita Pit (Mobile) | Healthy | $140k–$280k | 20+ | 1995 | Canada/USA | — | — | |
| Coffee On Wheels | Coffee | $80k–$180k | 150+ | 2010 | USA | — | — | |
| Salads To Go | Healthy | $100k–$220k | 50+ | 2013 | USA | — | — | |
| Wayback Burgers (Mobile) | Comfort | $200k–$400k | 25+ | 1991 | USA | — | — | |
| Toppers Pizza (Mobile) | Pizza/Bakery | $250k–$450k | 30+ | 1991 | USA | — | — | |
| Spitz Mediterranean (Mobile) | Ethnic | $250k–$450k | 40+ | 2006 | USA | — | — | |
| Curry On Wheels | Ethnic | $130k–$270k | 25+ | 2014 | USA | — | — | |
| Cuban Corner | Ethnic | $110k–$230k | 30+ | 2015 | USA | — | — | |
| Poke Bowl Bus | Healthy | $150k–$280k | 20+ | 2016 | USA | — | — | |
| Funnel Cake Delight | Dessert | $120k–$240k | 40+ | 2013 | USA | — | — | |
| Smokehouse On Wheels | BBQ | $180k–$360k | 25+ | 2014 | USA | — | — | |
| Fried Chicken On Wheels | Comfort | $150k–$300k | 40+ | 2012 | USA | — | — | |
| The Pizza Truck | Pizza/Bakery | $200k–$400k | 50+ | 2011 | USA | — | — | |
| Totally Nutz | Dessert | $75k–$150k | 60+ | 1990 | USA | — | — | |
| The Dapper Doughnut | Dessert | $200k–$350k | 25+ | 2015 | USA | — | — | |
| The Melt (Mobile) | Comfort | $220k–$400k | 25+ | 2011 | USA | — | — | |
| Cafe2U (Mobile Coffee) | Coffee | $90k–$180k | 150+ | 2005 | USA | — | — | |
| Human Bean (Mobile) | Coffee | $100k–$180k | 100+ | 1998 | USA | — | — | |
| Scooter’s (Mobile) | Coffee | $120k–$200k | 100+ | 1998 | USA | — | — | |
| Dutch Bros (Mobile / Event) | Coffee | $140k–$220k | 100+ | 1992 | USA | — | — | |
| Pokeworks (Mobile) | Healthy | $180k–$280k | 60+ | 2015 | USA | — | — | |
| Freshii (Mobile) | Healthy | $150k–$320k | 60+ | 2005 | Canada/USA | — | — | |
| Wow Bao (Mobile) | Ethnic | $200k–$320k | 60+ | 2003 | USA | — | — | |
| Shawarma Press (Mobile) | Ethnic | $140k–$220k | 35+ | 2014 | USA | — | — | |
| Pretzelmaker (Mobile) | Pizza/Bakery | $120k–$240k | 60+ | 1991 | USA | — | — | |
| Lobster Dogs | Seafood | $150k–$300k | 25+ | 2015 | USA | — | — | |
| Mac Mart (Mobile) | Comfort | $160k–$280k | 40+ | 2013 | USA | — | — | |
| Loaded Tots (Mobile) | Comfort | $100k–$220k | 30+ | 2015 | USA | — | — | |
| Philly Cheesesteak Wheels | Comfort | $140k–$260k | 22+ | 2012 | USA | — | — | |
| Smoothie / Juice Mobile | Healthy | $120k–$220k | 40+ | 2012 | USA | — | — | |
| BBQ Smoke Trailer Co. | BBQ | $200k–$360k | 20+ | 2012 | USA | — | — | |
| Asian Box (Mobile) | Ethnic | $170k–$320k | 22+ | 2015 | USA | — | — | |
| Roll’d Vietnamese (Mobile) | Ethnic | $200k–$340k | 45+ | 2012 | AU/USA | — | — | |
| Bakery Cart (Premium Pastry) | Pizza/Bakery | $120k–$260k | 18+ | 2014 | USA | — | — | |
| Boba / Tea Mobile | Coffee | $120k–$260k | 80+ | 2010 | USA | — | — | |
| Chimney Cake Cart | Dessert | $100k–$220k | 18+ | 2014 | USA | — | — | |
| Bubble Waffle Trailer | Dessert | $120k–$240k | 25+ | 2016 | USA | — | — | |
| Mediterranean Bowl Mobile | Healthy | $160k–$320k | 22+ | 2013 | USA | — | — | |
| Street Gyro (Mobile) | Ethnic | $150k–$270k | 24+ | 2016 | USA | — | — | |
| Urban Taco Co. (Mobile) | Ethnic | $160k–$300k | 28+ | 2017 | USA | — | — | |
| Sticky Fingers BBQ (Mobile) | BBQ | $200k–$320k | 15+ | 2011 | USA | — | — | |
| Crab Station Mobile | Seafood | $250k–$400k | 20+ | 2016 | USA | — | — | |
| Hook & Reel Mobile | Seafood | $280k–$450k | 25+ | 2015 | USA | — | — | |
| Wood-Fired Pizza Trailer | Pizza/Bakery | $180k–$320k | 30+ | 2011 | USA | — | — | |
| Protein Bowl / Gym Route Truck | Healthy | $140k–$300k | 18+ | 2018 | USA | — | — | |
| Burger Shack (Mobile) | Comfort | $150k–$300k | 60+ | 2011 | USA | — | — |
Investor Notes (what matters most)
Strong mobile concepts usually win through repeatable route strategy, tight menu execution, and high-margin beverages or desserts. Franchise systems can reduce trial-and-error, but you must confirm: territory, supply chain, brand support, and required hours.
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